Airbnb- A Disruptive Innovator
| Case Code: ITSY089 Case Length: 21 Pages Period: 2008-2015 Pub Date: 2016 Teaching Note: Available |
Price: Rs.400 Organization: Airbnb Industry: Travel Countries: US, Global Themes: innovation, Sharing Economy, Startup |
Abstract Case Intro 1 Case Intro 2 Excerpts
An innovative startup
In October 2007, during the annual Industrial Design Society of America conference, all the hotels in San Francisco were fully booked and the conference attendees were finding it difficult to find accommodation. Brian Chesky (Chesky), and Joe Gebbia (Gebbia) San Francisco-based designers decided to take advantage of the situation and generate a little cash for themselves by turning their apartment into a bed and breakfast lodge . They rented out their extra space to three strangers who were attending the conference during the weekend. To their delight, they made more than US$1,000..
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