Airbnb- A Disruptive Innovator
| Case Code: ITSY089 Case Length: 21 Pages Period: 2008-2015 Pub Date: 2016 Teaching Note: Available |
Price: Rs.400 Organization: Airbnb Industry: Travel Countries: US, Global Themes: innovation, Sharing Economy, Startup |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In 2014, a San Francisco-based home-sharing website, Airbnb, was selected as one of the 36 Technology Pioneers of 2014 by the World Economic Forum’s (WEF). WEF’s Technology Pioneers program recognized companies, usually start-ups, for design, development, and deployment of new technologies, and for offering solutions to longstanding problems, creating a significant impact on society. Recognizing Airbnb’s contribution to the sharing economy, the Technology Pioneers 2014 report cited, “The ‘sharing economy’ is another potentially revolutionary trend: from broadband connections to do-it-yourself equipment to their own time and skills, many people own things they don’t use all the time. The Internet is making it possible to monetize such spare capacity. This trend is represented this year by Airbnb, which is transforming the travel sector by enabling people to rent out rooms in their homes or entire properties...”
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