L'oréal - Building a Global Cosmetic Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"It is a strategy based on buying local cosmetics brands, giving them a facelift and exporting them around the world."
- One Brand at a Time: The Secret of L'Oréal's Global Makeover, www.fortune.com, August 12, 2002.
L'oréal Makes Waves
This award instituted by the leading French business publication, Challenges, was in recognition of Jones' outstanding achievements in transforming L'Oréal from a French company into a global powerhouse.
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