Bumrungrad's Global Services Marketing Strategy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• Bumrungrad's global healthcare services strategy. How should the company implement its global expansion strategy? Will the company be able to replicate the same customer experience in its global operations?
Healthcare services, marketing strategy, Thailand, Bumrungrad Hospital Public Company Limited, privately managed, Southeast Asia, Southeast Asian, currency crisis, market leader, healthcare industry
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