Cipla: Capturing the Global AIDS Drugs Market
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Entering the Malaysian Market
On 29 October, 2003, Malaysia issued the world's first compulsory licence (CL) under a sharply-contested provision of the TRIPs (Trade-Related aspects of Intellectual Property rights) agreement of the WTO. The CL for four AIDS anti-retroviral formulations was awarded to Cipla, which offered anti-AIDS cocktails at the lowest prices in the world....
Exhibits I: Financial Results
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