Sagnik Roy: An Indian Success Story in China*


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Case Code : CLBS098
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 04 Pages
Price : Rs. 100

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Key words:

Entrepreneurship, strategy, entrepreneurial venture, entrepreneur, opportunity, China, China related affairs, international affairs entrepreneur, social, language, culture, multinational corporations, Yongtong Group, foreign investment, bilateral trade, China Huayang Group, China Council for the Promotion of International Trade, CCPIT, Confederation of Indian Industry, CII, Torrent, Lupin, India, sustainable development, UNDP, World Bank

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* This caselet is intended for use only in class discussions.
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Abstract:
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Sagnik Roy (Roy) has established himself as a successful entrepreneur in China -a market that analysts felt was very difficult to crack even for global multinational companies that had decades of experience behind them. Roy had managed to overcome cultural and social obstacles by blending in so well with the Chinese culture that the Chinese people had accepted him as one of their own, analysts felt. Today, Roy is not only considered a successful businessman but also as an expert in China-related affairs with many people approaching him for his advice on how to do business in China.

Introduction

In 1990, a young Indian graduate went to China for higher education and to further his desire to become a scholar.

As of 2008, he was the only Indian director in a multi-million dollar Chinese business conglomerate and had also established himself as an expert in China-related affairs. Sagnik Roy (Roy), known in Chinese business circles as 'China's son-in-law', is arguably the most successful Indian businessman in China.

Roy was born in a middle-class family in Durgapur, an industrial town in the eastern Indian state of West Bengal...


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