Case Code : CLMM093
Publication date : 2011
Subject : Marketing Management
Industry : -
Length : 05 Pages
Short Case Study Price: INR 100;
In 2010, Sony announced its decision to stop production of the Sony Walkman. The product, which revolutionized the lives of music lovers in the 1980s and ruled the music player market for nearly three decades, could not keep up with the digital age as consumer preferences shifted toward the more compact and technologically superior compact music players.
Questions for Discussion:
1. Trace the history of the Walkman, critically analyzing the rise and fall of the iconic product.
2. With rapid changes in technology, discuss the importance of product innovations for a company.
Kurkure, snack food/market, innovation, strategPortable music player, Sony Walkman, compact disc player, DVD player, MP3 player, brand, portability, innovation, technology
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