Navman: The Resale Price Maintenance Controversy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
This case emphasizes the need for companies to provide compliance training to managerial executives who are working in foreign lands. The case also explores the relationship between corporate culture and compliance with codes of business ethics.
» Understand the issue of resale price maintenance and the laws relating to it
in different countries.
Business ethics, Business environment, Legal environment, International business, Retail Price Maintenance, Price fixing, Pricing, Discounting, Corporate culture, Competition, Price competition, Compliance training, Trade practices act, Culture clash, Portable navigational devices market, Navman, MiTAC, Brunswick
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