Tesco's Corporate Social Responsibility Initiatives
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Case Code : BECG059
Case Length : 21 Pages
Period : 1995-2005
Pub. Date : 2006
Teaching Note :Not Available
Organization : Tesco
Industry : Retail
Countries : UK
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
TESCO's CSR Approach
Every year, the board members of Tesco discussed the CSR strategy of the company, and every quarter the performance was reviewed. The board and the executives received quarterly updates on CSR performance, using which future risks and opportunities were assessed.
A Corporate Responsibility committee was established in 2001; it comprised of cross functional executives, who met four times a year to look into the matters of CSR at Tesco. The committee was headed by the Director, Group Corporate Affairs. The committee came out with its first CSR report in 2001 (Refer Table II for responsibilities of corporate responsibility committee). Tesco's Steering Wheel framework was used to measure its achievement of CSR key performance indicators (KPI), which formed a part of the operations quadrant, in the 'responsible and safe' segment (Refer Exhibit III for details of Tesco's Steering Wheel). CSR was made a part of the Tesco steering wheel in order to ensure that corporate responsibility formed a part of the day-to-day activities of the company...
Tesco firmly believed that policies that were harmful to the environment would not project the right image of the company, and would cause damage to the company, its customers and society at large. Environmental conservation was of particular concern to Tesco
as it was not always aligned with economic goals.
However, the company committed itself to maintaining a healthy environment and made all employees take an active role in its environmental initiatives.
ENERGY, WATER AND FUEL
Tesco launched its energy awareness campaign in 1996. The company's staff was expected to take active part in it. Managers in all Tesco stores, depots and offices monitored energy use and worked towards reducing waste. Tesco reduced the energy consumption per square foot by 35% between 1997 and 2005, and planned to reduce it further by 5% by 2006 (Refer Table III for the details of energy consumption at Tesco between 2000 and 2005)...
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