Report Details:
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Price: |
| Report Code |
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BREP012 |
For delivery in electronic format: Rs. 600 ;
For delivery through courier (within India): Rs. 600 + Rs. 25 for Shipping & Handling Charges
ThemesBusiness Reports |
| Report Length |
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20 Pages |
| Period |
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1995 - 2004 |
| Organization |
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- |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Road
Transportation Industry |
Executive Summary
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The report examines the changing dynamics of Indian road transportation industry at the turn of 20th century. It discusses how the competition from foreign players and the changing customer needs and aspirations, forced the domestic manufacturers to revamp their product, marketing and distribution strategies. The report discusses in detail the emerging trends across all major segments of the industry viz., bicycles, two-wheelers (mopeds, scooters, scooterettes
and motorcycles), four-wheelers (cars and utility vehicles) and commercial
vehicles (heavy trucks and buses), specifically in terms of products (new
products with advanced technologies and customer-centric features), marketing
strategies (price cuts, discounts, finance schemes, and |
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promotions), and enhanced focus on rural
customers (through dealer networks in rural areas, test drives,
participation in village fairs etc.) The report finally explores
the future of road transportation industry in India.
Issues
» Understand the nature and changing dynamics
of the Indian road transportation industry
» Examine the evolution and growth of the major segments of the
road transportation industry viz bicycles, two-wheelers,
four-wheelers and commercial vehicles and discuss their current
status in the industry
» Explore the need for technology led innovations,
customer-centric product offerings, innovative marketing and
distribution strategies in the road transportation industry
» Understand the rationale behind the focus of bicycles and
automobile players on the rural customers in India
Keywords
Indian Road Transportation Industry, Hero Cycles, Two-Wheeler Market in India, TVS Motor Group, Bajaj Auto, Honda Motors, Four-Wheeler Market in India, Utility Vehicles, Maruti Udyog, Mahindra and Mahindra,
Scorpio, Commercial Vehicles, Innovations in Road Transportation Industry
Changing Trends in Road Transportation Industry in India
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