Innovations in Rural India
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"However, when farmers are helped to become self-reliant, to manage their own affairs and to manage their livelihoods, they become the strong spine of nation's democracy. Therefore, it becomes the prime responsibility of the government to nurture cooperatives."
- V Kurien, Chairman, Anand Milk Union Limited (AMUL).1
"A quiet digital revolution is reshaping the lives of farmers in remote Indian villages. In these villages, farmers grow soyabeans, wheat and coffee in small plots of land, as they have for thousands of years. A typical village has no reliable electricity and has antiquated telephone lines. The farmers are largely illiterate and have never seen a computer. But farmers in these villages are conducting e-business through an initiative called e-Choupal, created by ITC, one of India's largest consumer product and agribusiness companies."
- Mohanbir Sawhney, McCormick Tribune Professor of Technology, Kellogg School of Management, USA.2
".....we seek to partner and provide complete solutions across the value chain, from the 'seed' stage of a product to the final stage. The vast unexplored stretches of India are ripe for experimenting with technological innovation...and it is Indiagriline's objective to make it happen."
Why Innovations in Rural India?
There is an increasing demand from consumers for content delivered in various formats and through a wide range of channels.
Chairman's Speech: 29th Annual General Body Meeting on 24th June 2003,
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