Lenovo's Globalization Strategies
» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» How innovation, differentiation and customization can be used as strategic and
competitive advantages by a company, to maintain its leadership in the domestic
market, and emerge as a global player
Lenovo, Legend Group, Globalization plans, Global branding, Brand consolidation, Business diversification, IBM's PC (personal computer) unit acquisition, Globalization challenges, Cultural clashes, Examines Lenovo, Lenovo Globalize, Largest PC, Improve Business Chances, Market Share, Dell
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