Lenovo's Globalization Strategies

  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Lenovo's Globalization Strategies case study (Case Code: BSTR156) click on the button below, and select the case from the list of available cases:

Business Strategy Case Studies | Case Study in Business, Management, Operations, Strategies, Case Studies

OR


Pay through PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search
My status


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Bookmark and Share

Case Details:

Price:
Case Code : BSTR156 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Globalization | International Business | Marketing
Case Length : 14 Pages
Period : 1998 - 2005
Organization : Lenovo
Pub Date : 2005
Teaching Note : Not Available
Countries : China
Industry : Information Technology and Related Services

Abstract:

The case describes in detail the various steps taken by Lenovo, the leading PC manufacturer in China, in its effort to go global.

The steps include changing its corporate name from Legend to Lenovo, sponsoring the 2008 Olympic Games and most importantly, acquiring IBM's PC unit.

The case examines the need for Lenovo to globalize and critically analyzes the efficacy of the above steps in the company's globalization plans. It also highlights the challenges faced by Lenovo in its path towards globalization.

Issues:

» How innovation, differentiation and customization can be used as strategic and competitive advantages by a company, to maintain its leadership in the domestic market, and emerge as a global player

» The need for globalization and the factors that must be taken into account when a company wants to go global

» The measures by which a company can create a global brand

» The challenges facing Lenovo in its efforts to go global

Contents:

  Page No.
Introduction 1
Background Note 2
The Reasons for Success 3
Losing Market Share 4
Going Global 6
The Road Ahead 9
Exhibits 11

Keywords:

Lenovo, Legend Group, Globalization plans, Global branding, Brand consolidation, Business diversification, IBM's PC (personal computer) unit acquisition, Globalization challenges, Cultural clashes, Examines Lenovo, Lenovo Globalize, Largest PC, Improve Business Chances, Market Share, Dell

Lenovo's Globalization Strategies - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.









Leave Your Feedback

More ICMR India Case Studies

Business Environment Business Ethics Business Reports Business Strategy
Corporate Governance Economics Enterprise Risk Management Finance
HRM Innovation Insurance IT and Systems
Leadership and Entrepreneurship Marketing Miscellaneous Operations
Project Management Short Case Studies Cases in other Languages Free Case Studies