Modularization in the Chinese Motorcycles Industry
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR165 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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19 Pages |
| Period |
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1995-2005 |
| Organization |
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- |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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China |
| Industry |
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Motorcycles |
Abstract:
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By the late 1990s, China had emerged as the largest manufacturer and exporter of
motorcycles in the world. The Chongqing province in China was the motorcycles
manufacturing hub and was popular for the 'modularization' techniques adopted by
the local manufacturers.
The Chinese motorcycles manufacturers studied the
successful foreign models and made duplicates of them by making minor
modifications. This case details how the 'modularization process' was carried
out at Chongqing province. It also throws light on the consequences of
copyright-infringement for the Chinese motorcycles manufacturers and highlights
the difference between modularization and imitation.
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The case concludes with a discussion on the
regulatory measures taken by the Government to revive the image
of motorcycle industry in China.
Issues:
» Understand the positioning of China in the global motorcycles industry.
» Understand the evolution of Chinese motorcycle industry.
» Critically analyze the modularization process carried on at Chongqing province
in China.
» Examine the impact of modularization on competing foreign models.
» Study and analyze the efficacy of the measures taken by the Chinese Government
to set things right in the domestic motorcycle industry.
Contents:
Keywords:
Modularization,Open Product Architecture, Intellectual
Property Rights, Design Development, Yamaha-Tianjin Gangtian Case, Copyright
Infringement, Motorcycle Manufacturers in China, Chinese Motorcycles Manufacturers, Modularization Process, Chinese Motorcycles, Motorcycles Production, Japanese Products, Chongqing
World's Largest Motorcycle Manufacturer
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