Shanghai Automotive Industrial Corporation's Strategies for Global Expansion
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
In the early 2000s, SAIC began making moves towards becoming a global company. Its strategy involved consolidating its position within China, exploring foreign production and markets and developing a car brand of its own. The case discusses the steps taken by SAIC to become a global auto company and achieve its ambition to become one of the top 6 auto companies in the world by 2020. The case looks into the company's joint ventures in China, its acquisitions and deals with foreign companies and efforts to manufacture its own brand of cars. It concludes with a discussion of the company's future plans and the challenges it faces in achieving its ambitions.
» Growth and expansion of a major state-owned Chinese auto company
Shanghai Automotive Industrial Corporation, Globalization, Volkswagen AG, General Motors Corp., Chinese Automobile Industry, World Trade Organization, Toyota Motor Corp., Joint Ventures, Shanghai-Volkswagen joint venture, Shanghai-GM joint venture, Rick Wagoner, Ssangyong Motor Co., MG Rover, Fiat SpA and SAIC Motor Corporation Limited, China SAIC, Auto Companies, SAIC, Rover, MG Rover, Cars, Automobile Industry, Shanghai Tractor
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