Doing Business the Sustainable Way
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR180 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesCorporate Social Responsibility | Sustainability |
| Case Length |
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8 Pages |
| Period |
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2000-04 |
| Organization |
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Climate Neutral Network,
Nature Works LLC, Weyerhaeuser Company |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Miscellaneous
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Abstract:
Doing Business the Sustainable Way, explains the sustainable business practices of three organizations. Climate Cool: Helping Business Become Carbon Neutral deals with the 'Climate Cool' certification offered by Climate Neutral Network. The caselet explains how companies are trying to be certified as 'Climate Cool', so as to derive a competitive advantage.
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Natureworks Cares for Nature deals with how a company called NatureWorks LLC has come out with a polymer made from renewable resources. With a product range which can compete with the quality and pricing of the conventional polymers, the company has found that an increasing number of people have started opting for NatureWorks products. NatureWorks has also come out with innovative ways of letting the public know about their products. Weyerhaeuser: Greening Its Business Practices explains how Weyerhaeuser has reduced the negative impact of its logging activities on the environment. Weyerhaeuser has further taken on the role of an organization focusing on sustainability, rather than merely minimizing damage.
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Issues:
» Companies need to move forward from using energy efficient mechanisms to having a zero negative impact on the environment
» Emergence of mechanisms to certify a business organization as carbon neutral
» Corporate Social Responsibility as a competitive advantage
» Increasing preference among consumers to buy products which are eco-friendly
» Technology can be a key enabler of change in promoting sustainability
» Role of the regulatory environment in promoting green products
» Companies are moving from the stage where they were focused on reducing pollution to a stage where they are promoting sustainability
» Prevention of pollution at source is preferable for reducing pollution as compared to end-of-the-pipe remedies
» Companies are attempting to progressively reduce their effluents and generation of waste
Contents:
Keywords:
Climate Neutral Network, NatureWorks LLC, NatureWorks products, 'Climate Cool' certification, climate neutral, neutral network, Cool products, Philips Lighting, Weyerhaeuser Company (Weyerhaeuser), sustainable forestry, packaging materials, Rainforest Action Network (RAN), Case, Case Study, Case Studies, MBA
Doing Business the Sustainable Way
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