Tesco's 'Steering Wheel' Strategy
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To download Tesco's 'Steering Wheel' Strategy case study
(Case Code: BSTR187) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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BSTR187 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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21 Pages |
| Period |
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1995-2005 |
| Organization |
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Tesco Plc. |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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UK |
| Industry |
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Retailing |
Abstract:
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The case describes Tesco's 'Steering Wheel' strategy and explains how it
enabled the company to emerge as the largest retail chain in the UK. In
1997, Terry Leahy (Leahy) took over as CEO of Tesco. He aimed to make Tesco
a 'Value Retailer.' Leahy named the strategy he wanted to adopt as 'The
Tesco Way' which comprised of the company's core purpose, values,
principles, goals and the Balanced Scorecard. Tesco adapted the Balanced
Scorecard approach to meet its own requirements renaming it the Steering
Wheel which had four quadrants - operations, people, customers and finance.
The case highlights the approach of implementing the 'Steering Wheel'
strategy in Tesco and the benefits reaped by the company after
implementation.
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Issues:
» Role of core purpose, values principles and goals in the growth of an
organization
» Process of implementing 'Steering Wheel' strategy
» Benefits of 'Steering Wheel' strategy
Contents:
Keywords:
Tesco, Steering Wheel, Balanced Scorecard, Tesco Way, Key Performance
Indicators, Customer Loyalty, Employee Focus, Continuous Replenishment
Program, Employee Motivation, Corporate Responsibility Committee, Store
Format, Tesco's Principles, Core Purpose, Values
Tesco's 'Steering Wheel' Strategy
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