P&G's Success Story in China
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To download P&G's Success Story in China case study
(Case Code: BSTR194) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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BSTR194 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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16 Pages |
| Period |
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1998-2005 |
| Organization |
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P&G |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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China |
| Industry |
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FMCG |
Abstract:
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The case discusses the entry and expansion strategies of US-based FMCG giant
P&G in the Chinese FMCG industry.
It discusses in depth the localization
strategies adopted by P&G to succeed in the Chinese market.
The case
highlights the challenges faced by multinationals in a country that is quite
different in terms of culture, geography and trade channels.
It ends describing the challenges faced by P&G in China and the strategies adopted
by the company to fight these challenges.
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Issues:
» Understand the entry and expansion
strategies of P&G in China
» Understand the importance of localization strategies for succeeding in
a foreign market
Contents:
Keywords:
P&G, Globalization, Localization, Marketing FMCGs in China, Customized
Products, Brand Stretching, Power SKUs, HR Strategies
P&G's Success Story in China
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