TCL-Thomson Electronics Corporation: A Failed Joint Venture?

            
  
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:
Case Code : BSTR198 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Themes

Mergers | Acquisitions | Strategic Alliances
Case Length : 14 Pages
Period : 1999-2005
Organization : TCL-Thomson Electronics Corporation, TCL Multimedia Technology Holdings Limited and Thomson SA
Pub Date : 2006
Teaching Note : Not Available
Countries : China, France
Industry : Consumer Electronics

Abstract:

In late 2003, China based TCL Corporation (TCL) and France-based Thomson SA formed a joint venture under the name TCL-Thomson Electronics Corporation (TTE). TTE's core product was television sets which were sold globally. It also produced computers which were sold only in China. The case discusses the rationale for the formation of this joint venture. It highlights the problems faced by TTE and details the reasons why it failed to achieve its objectives. The case examines the problems faced by cross border joint ventures and aims at seeking solutions for TTE's problems.

 Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Issues:

» Study and analyze the problems that organizations face in managing joint ventures
» Examine the strategic impact of joint ventures on partner companies
» Understand the rationale behind Chinese consumer electronics manufacturers going global

Contents:

  Page No.
Introduction 1
Background Note 2
Rationale for the Joint Venture 3
TTE's Plans 6
TTE Runs Into Trouble 8
The Road Ahead 9
Exhibits 10

Keywords:

TCL-Thomson Electronics Corporation, TCL Multimedia Technology Holdings Limited, Thomson SA, TCL Corporation, Joint Ventures, Failure of JVs, Acquisition, Multi-branding Strategy, RCA brand, Schneider Electronics AG, European Union

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