Voltas Ltd.: From Turnaround to the 'Big Bang'
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Case Code: BSTR225 Case Length: 21 Pages Period: 1996-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.400 Organization: Voltas Ltd. Industry: Consumer Electronics Countries: India Themes: Diversification, Turnaround |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments. It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market. The case concludes with an account of the growth prospects of the company in its various businesses.
Issues
The case is structured to achieve the following teaching objectives
- To gain insights into dangers of excessive diversification and lack of focus
- To study the turnaround efforts of a diversified company which found itself in trouble
- To appreciate the importance of focus and a clear recognition of strengths for a company
- To understand the marketing efforts made by the company to gain leadership in a highly competitive market
Contents
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Introduction
Background Note
The Restructuring
Identifying Avenues For Growth
The Electro-Mechanical Business
The Unitary Cooling Business
The Big Bang Strategy
Rise To The Top?
Retail Refrigerator Business: A Drain On Resources
Outlook
Exhibits
Keywords
Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry
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