Voltas Ltd.: From Turnaround to the 'Big Bang'
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Case Code: BSTR225 Case Length: 21 Pages Period: 1996-2006 Pub Date: 2006 Teaching Note: Not Available |
Price: Rs.400 Organization: Voltas Ltd. Industry: Consumer Electronics Countries: India Themes: Diversification, Turnaround |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Voltas was set up in 1954 in Bombay (later renamed Mumbai) as a joint venture between M/s Volkart Brothers and Tata Sons Ltd. This venture took over Volkart's import and engineering businesses. In 1956, the company went public and the Volkart Brothers sold their stake in the company. Up until 1961, Voltas marketed imported products and acted as an indenting agent.9 In 1963, the company established its first factory at Chinchpokli in Bombay to manufacture ACs and refrigeration equipment. In 1964, Voltas set up a plant at Thane (near Bombay) to manufacture compressors, condensers, chillers, and ancillaries. The range of products was gradually widened to include other engineering, electrical, and agricultural equipment. In 1978, Voltas International Limited (VIL), a wholly-owned subsidiary of Voltas, was set up to handle international electro-mechanical and electrical power projects. In 1985, Voltas set up a compressor and a refrigerator manufacturing unit at Warora near Nagpur...
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