BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
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Case Code: BSTR250 Case Length: 17 Pages Period: 2005-2006 Pub Date: 2007 Teaching Note: Not Available |
Price: Rs.400 Organization: BenQ Corp,Siemens AG Industry: Consumer Electronics Countries: Worldwide Themes: Mergers, Acquisitions, Strategic Alliances |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case describes BenQ's acquisition of the loss-making Siemens mobile devices division.
It describes the events after the acquisition and leading up to the bankruptcy of BenQ Mobile, the new company formed after the acquisition. It then analyzes the reasons for the failure of the acquisition, and also details the criticisms that BenQ and Siemens faced following the bankruptcy announcement.
The case ends with a brief discussion on the financial situation and future plans of BenQ and Siemens.
Issues
The case is structured to achieve the following teaching objectives
- To understand the competitive situation in the mobile phone industry
- To understand the synergies required to make a successful acquisition
- To analyze the reasons for failure of some acquisitions
Contents
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Introduction
Background Note
The Acquisition
Post-Acquisition
Why Did the Acquisition Fail?
The Aftermath
Outlook
Exhibits
Keywords
BenQ Corp, Siemens AG, Mobile devices, Failed acquisition, Synergies, Bankruptcy, Telecommunication industry, Restructuring
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