BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division


BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
Case Code: BSTR250
Case Length: 17 Pages
Period: 2005-2006
Pub Date: 2007
Teaching Note: Not Available
Price: Rs.400
Organization: BenQ Corp,Siemens AG
Industry: Consumer Electronics
Countries: Worldwide
Themes: Mergers, Acquisitions, Strategic Alliances
BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Siemens
In 1847, Werner von Siemens established the Siemens & Halske Telegraph Construction Company in Berlin. The company laid several long distance telegraph lines in Europe.

The company grew over the years and diversified into cable works, light bulbs, electric railways, and electric streetcars. In 1897, it became a stock corporation under the name Siemens & Halske AG. In the 1920s and 1930s, the company developed several products including radios, automatic traffic lights, multi-purpose electric locomotives, and television sets. In this period, it also constructed a hydroelectric power plant in Ireland and a plant to manufacture electro-medical equipment in Erlangen, Germany. In the 1950s, the company started manufacturing ultra-pure silicon, cardiac heart pacemakers, electronic control systems and computers. In 1957, it established an electric appliance department to manufacture washing machines and spin dryers...

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