Yahoo! in China: Local Problems for the Global Internet Giant
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The complexity of the Chinese language, the inability of foreign companies to understand local culture and preferences, and rigid government regulations were also other factors that affected Yahoo!'s performance in China. Recognizing the need for having a local player who was more attuned to the needs of the local customers, Yahoo! handed over the management of its Chinese operations to the Alibaba Group, in 2005. The case discusses the strategies adopted by Yahoo! China to increase its market share and the future challenges faced by the company in the highly competitive Chinese market.
» Understand the problems in the business model of Yahoo!
Yahoo! Inc., China, Internet, Baidu.com, Sohu.com, Google Inc., Jack Ma, Alibaba Group, Online Search Market, Localization, business-oriented search engine, eBay Inc, China Internet Network Information Center, Music Download, Chinese Youth , e-commerce, Online auction, Government Regulation, Music recording industry, Terry Semel, Panama interface, Yahoo! Go.
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