Alan Mulally's Challenges at Ford Motor Company
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Mulally was known as turnaround expert because of his success in turning around the airplanes division at Boeing. Bill Ford had brought in Mulally to lead the company as he felt that only an outsider could take drastic steps to save the company. The case highlights the challenges faced by Mulally on the organizational front and with regards to the organizational culture. There were also several problems on the operational front so as to streamline the product portfolio and improve the productivity levels of Ford Motors on par with the competition.
» Understand the key challenges faced by Alan Mulally in the turnaround at Ford Motor Company
Ford Motor Company, US Automotive Sector , Way Forward' restructuring plan, Alan Mulally, Boeing Company, Jaguar , Land Rover, Business Strategy , Strategic Management, Turnaround, Aston Martin
Cases on Related Topics :-
Ford - The 'Way Forward' Restructuring Program,
Consumer Driven Six Sigma at Ford,
Carlos Ghosn - The Turnaround Specialist
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