JetBlue Airways: Growing Pains?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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A Change of Guard at Jetblue Contd...
Several analysts were of the opinion that JetBlue's growth in its early years had been too fast and unsustainable in the longer term, and that it was because of this that things started to come undone at the airline when the business environment changed.
4] Southwest Airlines, set up by Herb Kelleher in 1978, was the pioneer of low cost airlines in the US. The airline was headquartered in Dallas, Texas, and was known for its profitability record (it had posted profits for the 34th consecutive year in January 2007).
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