ICMR Case Studies and Management Resources |
Economics For Managers
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Title : Economics For Managers Textbook
Pages : 263 . |
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Title : Economics For Managers Workbook |
Economics is the study of how economic
agents or societies choose to use scarce resources to satisfy unlimited
wants. It examines how resources can be optimally distributed to satisfy the
needs of individuals and society as a whole. Knowledge of economics helps
businesses become more profitable through proper allocation of resources,
and helps governments take budgetary and trade related decisions. To obtain
a better understanding of the changing business environment, managers need
to analyze economic problems at two levels – microeconomic and macroeconomic.
Economics for Managers helps students understand concepts in both
microeconomics and macroeconomics and their application in the business
environment. The first part of the book focuses on the nature of individual
consumption and production units within a particular market or economic
system. The second part deals with the overall performance of the economic
system and examines issues such as unemployment, inflation, and economic
growth.
"Every individual necessarily labours to render the annual revenue of the society as great as he can. He generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it.... He intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention."
- Adam Smith, The Wealth of Nations
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