Xerox PARC: Innovation without Profit?
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This flexibility allowed people to pursue projects of their interest with no concern for commercial value. Another important reason could have been the distance of PARC from the corporate headquarters, cut off from the competition of the corporate world. It was also suggested that there was a basic mismatch between the objectives and working methods of PARC scientists and the people at the corporate office. In the early 21st century PARC was spun-off as an independent subsidiary of Xerox. Xerox had also set up some subsidiaries to help commercialize the inventions that came out of PARC.
» To understand the conflicting structure and culture issues involved in managing innovation successfully - promoting creative thinking to develop innovative ideas and products, and ensuring the discipline to commercialize these ideas and products successfully
Case, Xerox PARC, Innovation, Palo Alto Research Center, Managing Research, Managing Innovation, History of Information Technology, Breakthrough innovation and Commercializing Innovation.
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