Omnicom: The World's Largest Advertising Conglomerate
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Omnicom sources attributed the increase in non-advertising revenue growth to its diversification strategies, which reduced its exposure to any single industry. Some industry observers felt that in the early 21st century, no advertising conglomerate offered as comprehensive 'one-stop-shop' services as Omnicom. They also added that Omnicom might win many more prestigious accounts, similar to the Daimler Chrysler one in the near future.
The history of DDB, an Omnicom agency, can be traced back to 1949, when the Doyle Dane Bernbach (DDB) advertising agency was set up in New York by Ned Doyle, Mac Dane and Bill Bernbach (Bernbach).
3] For instance, Volkswagen Beetle's "Think Small" advertising campaign, which was rated among the world's biggest advertising successes, was developed by Bernbach.
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