Balrampur Chini Mills: Moving into Branded Sugar

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Case Details:

Case Code : BSTA129
Case Length : 19 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : India
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Launching Branded Sugar

Balrampur launched packaged branded sugar in 2003. Available in two pack sizes of one kg and four kg, Balrampur planned to sell only 15,000 - 20,000 tonnes of the four lakh tons it produced in a year, in the branded form.

The one kg pack would be available at Rs 22, compared to the average market price of Rs 16-17 per kg of unbranded sugar.

Despite the higher price, Balrampur was confident of breaking even within a year of launch...

The Road Ahead

Would Balrampur's foray into branded sugar succeed? That was the question which seized the attention of analysts as 2005 got under way.

Exhibits

Exhibit 1: Balrampur Chini: Price Adjusted for Stock Split
Exhibit 2: Five-Year Summary of Production Status
Exhibit 3: Balance Sheet
Exhibit 4: Value-added Statement
Exhibit 5: Cash Flow Statement

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