Samsung Electronics in 2004
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However, the company found itself burdened with huge debt following the 1997 Korean financial crisis, a crash in memory-chip prices, and a $700 million write-off after an ill-advised takeover of AST Technologies, a US PC maker...
The Road Ahead
Samsung remained diversified and vertically integrated. Its chips and displays went into its own digital products. Analysts believed that this model might not work in the long run. The average price of a TV set had dropped by 30% in five years; DVD players had become much cheaper than what they were few years back...
Exhibit I: Samsung – Key Numbers
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