Logan: Renault's Low Cost 'World Car'

The Logan was Renault's world car⁹ . As of mid-2007, it was being manufactured in seven countries - Romania, Russia, Morocco, Colombia, India, Brazil, and Iran - and sold in 55 markets. The Logan had been conceptualized at a point in Renault's corporate history where the company had made a strategic decision to explore markets beyond Western Europe, the United States, and Japan. Consequently, Renault decided to design a new car that could be sold in the developing parts of the world - a market that was often not considered significant by the major auto manufacturers. The Logan's design and development had been meticulously planned around a targeted sale price of 5,000 Euros, so as to be affordable to customers in developing countries. 

Louis Renault (Louis), an engineer and the son of a textile businessman in France, set up an automobile company called the Société Renault Frères in 1898. His brothers Marcel and Fernand Renault were his partners in the business.

Louis looked after the technical side of the company, while his brothers took care of the business aspects. Renault was primarily an assembly operation, and procured components like engines, tires, radiators, gears, steel, and electrical equipment from component suppliers to assemble the cars.