Logan: Renault's Low Cost 'World Car'

            
 
Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR261
Case Length : 21 Pages
Period : 1999-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Renault SA, S.C. Automobile Dacia SA
Industry : Automobile
Countries : Global

To download Logan: Renault's Low Cost 'World Car' case study (Case Code: BSTR261) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Project X90

In the mid-1990s, Renault, under the direction of the then chairman and CEO Schweitzer, made a strategic decision to expand its presence in markets outside Western Europe...

The Making of the Logan

Logan was a car designed to strict specifications. The designers were given clear requirements with regard to the size, design, and most importantly, the cost of the car. Given that Logan was intended to be a world car, Renault also had to ensure that the requirements of all the markets were met. Renault approached the development of the Logan as a completely new project. Typically, low priced cars were stripped down versions of popular cars. Sometimes manufacturers also remodeled outdated versions of cars sold in the developed markets, for developing countries...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Keeping Costs Low

Because the Logan was meant to be sold in markets in developing countries, the cost of the car was a critical factor in the design. The Logan was a 'design-to-cost' project. The complete design of the car and all its elements were finalized keeping in view the targeted sale price of 5,000 Euros. The Logan did not have to stand out in a crowd or make heads turn. But it had to provide the best possible features at the designated price point. Therefore, it was designed as a modern car stripped of costly design elements and superfluous technology...

Safety

Although Logan was a no-frills car, Renault claimed that no compromises had been made on safety. The designers adapted the safety solutions used in state-of-the-art Renault cars to make them suitable for the Logan. Logan was designed to meet the European Union's safety norms. The top-end Logan included an Anti-lock Braking System (ABS) similar to the one used in the Megane. ABS was an optional feature in the lower-end version. The top-end Logan also included driver and passenger airbags, and backseat safety belts for three in the rear passenger cabin...

Excerpts Contd...>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.