ICICI Bank - Innovations in Microfinance
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Case Code : FINC041
Case Length : 16 Pages
Period : 1995-2005
Pub. Date : 2005
Teaching Note :Not Available
Organization : ICICI
Industry : Microfinance
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Other Microfinance Initiatives
As a part of microfinance initiatives in the agriculture sector, ICICI Bank developed Farmer Service Centers (FSC). An FSC was managed by an agricultural input supply company which supplied inputs like seeds and technical knowhow to the farmers.
FSCs were also managed by an extension service organization which provided inputs, credit and technology or by an NGO that provided all the services that farmers needed for their agricultural needs. Working in close association with farmers, FSCs provided them with services like advice on seeds, sowing techniques, pest control, weed control, usage and dosage of herbicides, pesticides and fertilizers and other services associated with agriculture. The FSCs also provided crop-related information and services to farmers, apart from facilitating the sale of agricultural produce. The FSCs arranged to procure the produce through agents and sold it in organized agricultural markets thus getting better realization...
ICICI Bank plans to use the services of over 100,000 agents for its various microfinance initiatives. The bank has encouraged direct sales agents to market microfinance products into rural areas.
These agents contact several borrowers, thus expanding the reach of ICICI Bank at a low cost. Taking the FSC initiative further, ICICI Bank plans to provide farmers credit from sugar companies, seed companies, dairy companies, NGOs, micro-credit institutions and food processing industries.
SIG has been involved in a project in the southern state of Tamil Nadu to find out how wireless technology can be applied in the development of low cost models of banking. Another plan to increase the reach in rural areas is to launch mobile ATM services. ICICI
Bank branded trucks have started carrying ATMs through a number of
Exhibit I: ICICI Bank - Structure of SHGs
Exhibit II: ICICI BANK - Individual/Group Loans Provided Through MFI
and Bank Linkage
Exhibit III: ICICI BANK - Number of Clients
Exhibit IV: ICICI BANK - Internet Kiosk