Google's Organizational Culture
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"We try to provide an environment where people are going to be happy. I think that's a much better use of money than, say, hundred-million-dollar marketing campaigns or outrageously inflated salaries."
- Sergey Brin, Google co-founder, in March 2003.1
'So Far So Good'
Google's work culture became legendary in Silicon Valley. Google was an icon of success among Internet companies. For many, the company represented the most successful blend of culture and technology in Silicon Valley.
The founders of Google, Larry Page (Larry) and Sergey Brin (Sergey) graduated in
computer science from Stanford University in 1995. In January 1996, Larry and
Sergey began work to extend their summer project work on a search engine.
1] Prather, Michelle, Ga-Ga for Google: Users are Fans of the Company's Highly Relevant Searches, Entrepreneur, April 2002.
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