Fabmart's e - Tailing Model
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
A Step Ahead of the Rest
Fabmart's e-tailing model was different from that of other horizontal portals...
Fulfillment and Payment Mechanisms
Fabmart's fulfillment process was broadly classified into sourcing, order consolidation and delivery...
A Means to Target Promotions
Fabmart maintained a database on what each of its customers was buying. This information was used by other companies to promote new brands...
Exhibit I: Fabmart Product Range
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