Fabmart's e - Tailing Model
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(Case Code: ITSY024) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY024 |
For delivery in electronic format: Rs.
400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
Themes
Internet Companies |
| Case Length |
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14 Pages |
| Period |
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1999-2002 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Febmart |
| Industry |
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Electronic
Retailing |
| Countries
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USA |
Abstract:
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The case deals essentially with the e-tailing model of Fabmart.com. Fabmart was launched as a site for online shopping and later ventured into the opening of physical outlets. The case takes a look at how Fabmart maintained a balance between its online portal along with its physical stores. It discusses in detail the promotional schemes launched by the company and why it chose Microsoft as its platform. It elaborates on the design of the site and the steps involved in shopping online. It explains how different companies make use of the site to promote their products. It also looks into Fabmart's
fulfillment and payment mechanisms and gives a brief note on its major
competitors.
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Issues:
» Understand the e-tailing strategy adopted by Fabmart and discuss the primary reasons for its success.
Contents:
Keywords:
E-tailing, Fabmart.com, online shopping, physical outlets, Fabmart, online portal, physical stores, promotional schemes, Microsoft, platform, shopping online, companies, site, fulfillment and payment mechanisms, competitors.
Fabmart's e - Tailing Model
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