Google, Inc.: Searching for New Avenues for Growth
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But Google came up with strong numbers, resulting in its share price rocketing up 20% on April 18. This was attributed to Google's endeavor to encourage innovation in the company, resulting in its coming out with disruptive technologies from time to time. Google's employees had to spend 20% of their time on new ventures that interested them and where they could explore new horizons. Some of Google's bellwether products evolved from this initiative...
Lines of Busines
In 2004, Google launched the Google Books project, wherein it collaborated with universities globally to scan the entire stocks of their library books, and create an online data mine of these digital copies for text search. By March 2011, 12 million books had been scanned. Google deployed its paid ads adjacent to the search results depending upon the keywords. In 2005, the Authors Guild in USA and the Association of American Publishers sued Google alleging that it was profiting from the illicit sale of copyrighted books...
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