Ford's e-Business Strategy
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» The rationale and benefits associated with e-commerce initiatives for a large MNC and their long-term implications.
Ford, e-business, strategy, old economy, new economy, Internet, 1999, web technologies, leverage, automakers, Covisint, online market, 30000, components, excellent relationships, customers, dealers, suppliers, e-CRM, PC, nominal cost.
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