Facebook Messages: Changing the Face of Online Communication?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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During the launch of the new product, Mark Zuckerberg, CEO of Facebook, said that the traditional e-mail services were no longer appealing to the younger generation of internet users as they were too slow and because all the services could not be accessed from a single point. Analysts opined that Facebook's new service would further revolutionize digital communications and would become the new benchmark in information technology. This case is meant for MBA students as a part of the Communication, and Information Technology course. It can also be used in a General Management and Strategy course.
» Understand the trends in digital communications and how social media has emerged as a potent communication tool.
Online communication, Internet-based communication related services, Digital communications, Information technology, Communication, Cloud computing, Privacy, Social media, Social networking, Facebook, Facebook Messages, Strategy, Competition, Differentiation, Competitive landscape of digital communications, Unique selling proposition, Google, Yahoo!, Microsoft
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