Innovations in the Healthcare Services Industry in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"Give people a new experience, one that deeply changes their lives, make it affordable, and eventually you change the whole world. And your customers become your marketers."
- Dr. Govindappa Venkataswamy, founder of Aravind Eye Hospitals1.
"We are looking to develop realistic models to balance the cost of creation and the ability to pay. The agenda is to try and bring quality healthcare to the masses at a minimum price and yet help the hospitals to run a viable business".
- Dr Naresh Trehan, Chairman of the Confederation of Indian Industry's (CII) Committee on Healthcare for 2003-04.2
"Apollo and other private hospitals have tried to bring in the best health facilities to India. Now, most of these hospitals are in the metros. We want to take it to the smaller towns and villages. Similarly, in some of the other countries especially in the Afro-Asian region, there is a great need for healthcare facilities".
- Pratap Reddy, Chairman of Apollo Hospitals, in an interview with Rediff.3
In the recent past, there have been several innovations in the healthcare services industry in India, giving patients a new experience of healthcare. The Amrita Institute of Medical Sciences' fully digital, computerized and networked facility enabled it to offer tele-medicine services such as tele-consultation, fetal tele-medicine and tele-surgery.
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