Ekta Kapoor - The Queen of Indian Soaps
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Case Code : LDEN010
Case Length : 14 Pages
Period : 1994-2003
Pub Date : 2003
Teaching Note : Available
Organization : Balaji Telefilms Limited Industry : Media and Entertainment
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Most of the achievements of BTL could be traced
back to Ekta, the creative director at BTL. In 2001, Ekta was
selected by the Confederation of Indian Industries, (CII) to head
the committee on entertainment. She also received a number of awards
over the years. Some of the awards are: "Ernst and Young
Entrepreneur of the Year" (in 2001), "Corporate Excellence" from
Bharat Petroleum (in 2002), "Rajiv Gandhi Award" (in 2002). In 2001,
Asiaweek magazine included her in the list of "Asia's 50 most
The Making of an Entrepreneur
Ekta Kapoor is the daughter of Ravinder Kapoor (popularly
known as Jeetendra), a Hindi movie star from the 1960s to 1980s. Her mother,
Shobha Kapoor, is the CEO of BTL and her younger brother Tushar Kapoor is an
actor in Hindi movies. According to Ekta, she had a childhood which was
"materially easy but emotionally difficult.'
During her childhood she was
extremely obese and suffered from low self esteem. She was a very pampered child
and was never oriented towards any kind of achievement.
A student of Bombay
Scottish school and Mithibai College, Ekta was a poor student and content with
getting the minimum passing grades.
Her family wanted her to enroll in an MBA program but she was not interested in
a theoretical education and had no clue about what she wanted to do in her
life. "I was fat, lazy and absolutely aimless in life.
I had no direction or focus. I did not believe in excellence or hardwork,"7 she said.
Her only interest was watching television, which she did whenever she could.
She says she felt guilty about disappointing her parents, but was not able
to do much to rectify the situation.
On completing her higher secondary education, she joined FAR Productions, an
advertising agency, and worked as an assistant model coordinator for a short
time in an attempt to do something worthwhile.
The turning point in Ekta's life came in the early 1990s (she was about 19
years old then), when Ketan Sommaya (a non resident Indian) requested her
father to produce some television software, for a channel he was starting...