Isaac Tigrett - A Maverick Entrepreneur

 
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Case Details:

Case Code : LDEN034
Case Length : 09 Pages
Period : 1960-2004
Pub Date : 2005
Teaching Note : Available
Organization : Hard Rockcafe,
House of Blues
Industry : Entertainment
Countries : USA

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Formative Years

Tigrett, a native of Jackson,8 Tennessee (TN), US was born in 1947. He belonged to a well-to-do business family. He was raised in Tennessee till the age of fifteen. Ninety per cent of the population of Tigrett's hometown was Afro-American and like other southern cities of the US at that time, there was strict segregation. This racialism hurt Tigrett. So, when the Civil Rights Act of 19649 removed segregation signs in the US, Tigrett commented, "Those signs were blatant emblems of classism. They were constant reminders to the majority of people - black people - in that city that they weren't as good as others. Then-swoosh-the signs are gone! All of a sudden people - all of us, not just blacks - are more human."10 

Tigrett faced a lot of trauma during his teenage years (Refer Exhibit I) and went to England during his late teens. He decided to work in a Northern England factory owned by his father. While working there, Tigrett led a strike against the management prompted by the high levels of noise prevalent in the work area. "Hey, those machines in my father's factory were so loud that people were going deaf, and management wouldn't even listen to them!" he said.11

Hard Rock Cafe

In the 1960s, there was a deep divide among the social classes in England. The various social classes had their own clubs, pubs, etc. There was no place in London where people from different classes could meet. "I wanted to break that system," said Tigrett.12 He wanted to open a 'classless restaurant.' Tigrett was already toying with the idea of creating a forum where music fans could congregate and spend time together. During this period, Tigrett met a fellow American, Morton, who opened a restaurant in London in 1970` called 'The Great American Disaster'. It sold hamburgers, an American specialty...

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8]  Jackson is located between Memphis and Nashville. Memphis is considered the birthplace of the Blues.

9]  Proposed by the thirty-fifth President of the US, John F. Kennedy in 1963 and signed by his successor Lyndon B. Johnson on July 2, 1964, the Civil Rights Act was a comprehensive legislation intended to end discrimination based on race, colour, religion or national origin.

10]  Jack Hawley, "Reawakening the Spirit in Work: The Power of Dharmic Management," Berrett-Koehler Publishers, June 1, 1993.

11]  Jack Hawley, "Reawakening the Spirit in Work: The Power of Dharmic Management," Berrett-Koehler Publishers, June 1, 1993.

12]  Jack Hawley, "Reawakening the Spirit in Work: The Power of Dharmic Management," Berrett-Koehler Publishers, June 1, 1993.

 

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