Isaac Tigrett - A Maverick Entrepreneur
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN034
Case Length : 09 Pages
Period : 1960-2004
Pub Date : 2005
Teaching Note : Available
Organization : Hard Rockcafe,
House of Blues
Industry : Entertainment
Countries : USA
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The Formative Years
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Tigrett, a native of Jackson,8 Tennessee (TN), US was
born in 1947. He belonged to a well-to-do business family. He was raised in
Tennessee till the age of fifteen. Ninety per cent of the population of
Tigrett's hometown was Afro-American and like other southern cities of the US at
that time, there was strict segregation. This racialism hurt Tigrett. So, when
the Civil Rights Act of 19649 removed segregation
signs in the US, Tigrett commented, "Those signs were blatant emblems of classism. They were constant reminders to the majority of people - black people
- in that city that they weren't as good as others. Then-swoosh-the signs are
gone! All of a sudden people - all of us, not just blacks - are more human."10
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Tigrett faced a lot of trauma during his teenage years (Refer Exhibit I) and
went to England during his late teens. He decided to work in a Northern
England factory owned by his father. While working there, Tigrett led a
strike against the management prompted by the high levels of noise prevalent
in the work area. "Hey, those machines in my father's factory were so loud
that people were going deaf, and management wouldn't even listen to them!"
he said.11
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Hard Rock Cafe
In the 1960s, there was a deep divide among the social classes in England.
The various social classes had their own clubs, pubs, etc. There was no
place in London where people from different classes could meet. "I wanted to
break that system," said Tigrett.12 He wanted to
open a 'classless restaurant.' Tigrett was already toying with the idea of
creating a forum where music fans could congregate and spend time together.
During this period, Tigrett met a fellow American, Morton, who opened a
restaurant in London in 1970` called 'The Great American Disaster'. It sold
hamburgers, an American specialty... |
Excerpts >>
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