KickStart: A Business Model to Tackle Poverty

            
 
Case Study | Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : LDEN068
Case Length : 17 Pages
Period : 1991-2009
Pub Date : 2010
Teaching Note : Available
Organization : KickStart International, Inc.
Industry : Social Entrepreneurship
Countries : Kenya

To download KickStart: A Business Model to Tackle Poverty case study (Case Code: LDEN068) click on the button below, and select the case from the list of available cases:

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies



Price:

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges


Leadership and Entrepreneurship Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

The results have been phenomenal since we launched that new message -- an 800 percent increase in sales."4

KickStart was founded in Kenya in 1991 by Martin Fisher and Nick Moon (Moon), two visionary social entrepreneurs. In an innovative approach to fighting poverty, they sought to develop tools and technologies that could be utilized by entrepreneurial poor people to establish small businesses, earn a steady income and eventually overcome poverty.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Initially, KickStart developed low-tech devices like a soil block press for making low-cost building blocks and an oil seed press for extracting cooking oil.

Later, they developed and introduced the MoneyMaker Pumps, a series of hand and foot-operated water pumps that could irrigate about 1 to 2 acres of land and cost between US$ 35 and US$ 100. One of the unique aspects of KickStart was that in spite of being a non-profit organization, it did not give handouts.

Instead, it sold its various devices to the poor, to create a sustainable and profitable private-sector supply chain for its devices. Moreover, the organization operated under the assumption that people were more likely to use and maintain the devices if they were purchased with their hard-earned money...

 Excerpts >>

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies


4] "The Old Ways of Ending Poverty are not working," http://us.oneworld.net, January 27, 2009.


Custom Search





Leadership and Change Management Textbook
Textbooks Collection

Scams and Scandals Case Volume
Work Book - Rs. 750
Case Study Volumes Collection

Leadership in Practice Case Volume
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.