Carly Fiorina - The Change Leader

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN026 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Woman Entrepreneurs

Case Length : 17 Pages
Period : 1999-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : HP
Industry : IT & Computers
Countries : USA

Abstract:

The case discusses the leadership and management style of Carly Fiorina (Fiorina), the President and CEO of HP. The case details a few of the important steps Fiorina took to radically change the poor state of affairs at HP. These steps included revamping HP's culture, changing its organization structure and the acquisition of Compaq Computers. The case critically examines the efficacy and positive and negative implications of these steps on HP. It explores the reasons why Fiorina's steps were considered very controversial. Finally, the case talks about the challenges Fiorina faces in 2003 and in the near future.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Issues:

  Understand and appreciate the role of a leader in implementing and managing change.

  Examine the implications of change implemented by a leader in a highly tradition-bound company with a strong culture.

Contents:

  Page No.
3M's New CEO  
Background  
The China Focus  
Exhibits  

Keywords:

Leadership, management style, Carly Fiorina, President, CEO, HP, revamping, culture, organization structure, Compaq Computers, efficacy, positive, negative, controversial, challenges, 2003.

3M's New CEO - Next Page>>

 

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