Carly Fiorina - The Change Leader
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN026 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
Woman Entrepreneurs |
| Case Length |
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17 Pages |
| Period |
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1999-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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HP |
| Industry |
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IT & Computers |
| Countries |
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USA |
Abstract:
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The case discusses the leadership and management style of Carly Fiorina (Fiorina),
the President and CEO of HP. The case details a few of the important steps
Fiorina took to radically change the poor state of affairs at HP. These steps
included revamping HP's culture, changing its organization structure and the
acquisition of Compaq Computers. The case critically examines the efficacy and
positive and negative implications of these steps on HP. It explores the reasons
why Fiorina's steps were considered very controversial. Finally, the case talks
about the challenges Fiorina faces in 2003 and in the near future.
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Issues:
» Understand and appreciate the role of a leader in implementing and
managing change.
» Examine the implications of change implemented by a leader in a highly
tradition-bound company with a strong culture.
Contents:
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Page No. |
| 3M's New CEO |
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| Background |
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The China Focus |
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Exhibits |
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Keywords:
Leadership, management style, Carly Fiorina, President, CEO,
HP, revamping, culture, organization structure, Compaq Computers, efficacy,
positive, negative, controversial, challenges, 2003.
3M's New CEO
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