Ping Fu - Inspiring Entrepreneurship
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Case Details:
Case Code : LDEN038
Case Length : 15 Pages
Period : 1996-2006
Pub Date : 2006
Teaching Note : Available
Organization : Raindrop Geomagic
Industry : IT, Manufacturing
Countries : USA
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Struggle in China
Born in China, Ping went through a very difficult
childhood as she grew up during the great Cultural Revolution
initiated by Chairman Mao Zedong (Chairman Mao)...
The American Dream
Ping arrived in America without any proficiency
in written or spoken English. She was sent to the University of New
Mexico to study English...
The Birth of Raindrop Geomagic
In 1991, Ping encountered a problem in trying to digitally compute spaces,
shapes, and objects from their physical forms. She discussed the problem with
her husband, Edelsbrunner, who came up with a mathematical solution.
From those equations, Ping came up with a 3-D graphics computerised digital
application that helped simplify the problem.
In 1997, Ping left the NCSA to
devote all her time and energy on this computer application and co-founded Geomagic along with Edelsbrunner in 1996...
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Transforming a Struggling Start-Up
However, the first year at Research Triangle Park for Geomagic was disastrous
as the company was not able to generate any revenues...
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Future Vision
Ping had a vision for both Geomagic and DSSP technology. As far as Geomagic
was concerned, she wanted to go in for a public issue to repay her early
investors, gain the trust of large customers, and expand the business.
This
would also help Geomagic deal with competitors like INUS Technology, South
Korea, and Innovmetric, Canada, who were catching up with Geomagic (Refer to
Exhibit V for a brief note on Geomagic's competitors). Another significant
challenge for Geomagic was to maintain or increase the company's growth
rate... |
Exhibits
Exhibit I: Digital Shape Sampling and Processing (DSSP)
Technology
Exhibit II: Awards Won by Geomagic
Exhibit III: Grants Received by Geomagic
Exhibit IV: Products of Geomagic
Exhibit V: Brief Profile of Geomagic's Competitors
Exhibit VI: Ping Fu's Responses to the Case Authors' Questionnaire
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