Steve Jobs - The Silicon Valley Pioneer
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Case Details:
Case Code : LDEN018
Case Length : 16 Pages
Period : 1976-2001
Pub Date : 2002
Teaching Note :Not Available
Organization : Apple Computers
Industry : Computers
Countries : USA
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Excerpts
Steve - The Entrepreneur
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Despite the lack of resources, Steve and Wozniak designed the first computer and
made its prototype in Steve's garage. Upon completion, Steve showed the system
to a local electronics equipment retailer. Impressed by the design, he ordered
25 systems. Steve's friend, a retired CEO from Intel, helped him develop
marketing strategies for selling their new product.
Enthused by the success of
their invention, Steve and Wozniak set up a company in 1975 to produce and sell
small computers. To get the required capital, they sold some of their most
valuable possessions: Wozniak sold his HP calculator and Steve sold his
Volkswagen van. Together they raised $ 1300...
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From Apple to Macintosh
Apple III's second innings proved to be very fruitful; the product became very
popular with computer professionals. The company grew at a very healthy rate
for the next couple of years. Apple's sales amounted to $ 583,000,000 in
1982, a 74% increase from 1981. Also, the company's net earnings stood at $
1.06 per share in 1982, which was up 55% from the previous year.
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Steve - The Leader
Steve was regarded as a source of motivation and
inspiration by his employees. He described the Macintosh development
team as 'souls who were well grounded in the philosophical traditions of
the last 100 years and the sociological traditions of the 1960s.' Steve
emphasized constancy of aim and effort. As a result, the Macintosh team
pursued their dream through grueling hours of work and against
formidable odds. A reporter who interviewed the Macintosh team once
said, "The machine's development was traumatic, joyful, grueling,
lunatic, rewarding and ultimately the major event in the lives of almost
everyone involved."10
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Steve was reportedly an enigma to many at his office as well as people in business circles. He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners. He would praise and inspire his employees in many creative and unimaginable ways.
Excerpts Contd... >>
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www.geocities.com/franktau/history1.html
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