Won the award for the 'Inclusive Business Model' category at the highly prestigious EFMD Case Writing Competition, organized by European Foundation for Management Development. The case was adjudged the 'Best of the Best' along with Said Business School (University of Oxford)
This case won the third prize in the oikos Global Case Writing Competition 2010 (Social Entrepreneurship Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen, Switzerland

WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers

Case Code: LDEN069 Case Length: 26 Pages Period: 1992-2009 Pub Date: 2010 Teaching Note: Available

Price: Rs.500 Organization : WaterHealth International Inc. Industry :Safe Water Countries : India, Africa, Global Themes: Social Entrepreneurship, Corporate Social Responsibility

Abstract Case Intro 1 Case Intro 2 Excerpts

Excerpts

About Waterhealth International

In 1996, Addy, a Ghana-based entrepreneur, set up WHI. The organization's stated aim was to "invest in business that aid society". By setting up this organization, Addy planned to address the water problem faced by communities in developing countries...

Creating a Sustainable Business Model

WHI installed its UVW system in places such as schools, hospitals, and local communities. It also installed the systems at homes and in apartment buildings. Its flagship offering was WHCs (also called Community Water Systems)...

Whi's Worldwide Operations

As of 2009, WHI operated through subsidiaries in three countries - India, the Philippines, and Ghana. The company's prime focus had been on India where more than 200 of its water facilities had been installed...

Scaling Up

Many investors were attracted by the business model and ingenious technology adopted by WHI. This led to WHI scaling up significantly after it emerged from bankruptcy in 2002...

The Challenges

WHI had to negotiate various challenges over the years. Some of these still posed significant obstacles in the way of its achieving its mission. WHI's initial challenges lay in the cost of its UVW system since most of the communities targeted by WHI were under-served and lacked adequate capital to install the system...

Outlook

By mid-2009, WHI was providing safe drinking water to more than one million people around the world. The company was successful in attracting capital for scaling up its operations despite the economic situation continuing to be grim...

Exhibits

Exhibit I: WHI's Vision and Values
Exhibit II: How the UVW Technology Worked
Exhibit III: A Typical System Configuration of a WHI System
Exhibit IV: Photographs of WHCs
Exhibit V: WHI's Investment Cost Advantage vs. Other Options
Exhibit VI: List of Awards and Recognition Received by Gadgil and his UVW Technology
Exhibit VII: WHI Operational Structure in India
Exhibit VIII: Some Business Models Adopted by Organizations Operating in the Safe Water Sector
Exhibit IX: WHI's Management Team and Board of Directors

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