Eurail Group GIE: Marketing Rail Travel in Europe

The Eurail network stretched over 174,000 miles and connected the major cities and attractions of Europe (See Exhibit V for details about the Eurail Network). Most trains run by the railway companies that made up the Eurail were sleek, neat, and efficient. The comfort, services, and amenities on most trains were developed to keep pace with the times and sometimes surpassed those on offer even on airlines. However, the standard of the trains varied from country to country. While trains in West European countries such as France and Germany were excellent, the railway systems in Eastern Europe were considered to be a notch lower when it came to efficiency...

The Eurail Passes were deeply discounted as an incentive to encourage international tourism in Europe. The passes were very cheap considering that purchasing individual rail tickets cost two to six times more, depending on the routes and the number of trips. Eurail also offered 'Eurailpass Security' for an additional US$ 12. These passes would be replaced if they were lost or stolen during travel. Eurail Pass holders could travel on any of the trains within the countries permitted by their passes; however, the pass did not guarantee them a seat...