PVR Ltd.'s Growth and Future Prospects
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
PVR multiplexes provided, for the first time in India, a comfortable stadium-like seating which allowed customers to watch movies without the viewers in the front row obstructing their view. PVR also installed digital sound systems, better air-conditioning, carpeting, and plush interiors. It introduced luxury cinema halls under the sub-brand, Cinema Europa in Gurgaon in May 2003, and in Bangalore in November 2004.
New Initiatives of PVR
PVR didn't limit itself to the cinema exhibition business. The company entered areas which offered it synergies in the business of entertainment. PVR ventured into film distribution, franchising, and managing multiplexes. It also had plans to enter film production. These ventures were expected to strengthen PVR in its existing exhibition business...
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