Haldiram's Group - Seeking the 'Right' Marketing Mix
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Since the very beginning, the brand 'Haldiram's' had been renowned for its quality products. The company employed the best available technology in all its manufacturing facilities in India.
3] These are spicy snacks made of chickpea floor, processed rice and roasted nuts. 'Namkeens'are very popular in India, especially among people from the northern part of the country. Around fifty varieties of namkeens are available in India.
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